Branding Is About Perception

In October 2021, Alya Sairafi was named one of the “top 10 Saudi female marketers to look out for.” She started her Career at Careem, where she grew in the ranks quickly. She managed their branding, social media and social impact and sustainability functions in Saudi Arabia. Following the Careem Acquisition by Uber she moved on to found the marketing and communications department at Aramco Ventures and launch the brand identity of Prosperity7 Ventures.Alya currently works at PepsiCo as their first female Saudi Senior Franchise Manager. She shares her outlook on life, work, faith, education, philosophy, marriage, health and wellness.