The Mo Show | Presented by KAFD cover image

Alya Sairafi | The Mo Show 77 | ARAMCO Ventures, Careem, Faith & Trust

The Mo Show | Presented by KAFD

CHAPTER

Branding Is About Perception

In the branding department, we did not have a working budget. We did not have any measurable KPIs that we could account for because branding is about perception. So how do you know how much money is in the bank for you to spend? And just from the same gen, same mindset. Same generation, yeah.

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