There's nothing worse than getting all these people into your funnel and then they have a great experience and you have no way to re engage them. So always make sure that if you say, look, i want to capture customer information for the following reasons: It cannot only be to sell more to them. It has to be about how do i engage with them in a more authentic way,. And so it cannot justAll about sales. Even the big gueys don't get it right - think about the credit cards in your wallet. How many times do you get an a letter from them in the mail? Sign it for this credit card and you're like, i already have it.