New Books in Economics cover image

Pierre-Yves Donzé & Maki Umemura, "Pierre-Yves Donzé & Maki Umemura, Japan and the Great Divergence in Business History" (JESB, 2025)

New Books in Economics

00:00

Marketing Narratives and Japan's Breakfast Cereal Adoption

Paula asks about cereal history; Donzé and Umemura explain how changing value propositions and westernization shifted breakfast habits.

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