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182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer

Humans of Martech

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Innovative Marketing Strategies in the Digital Age

This chapter discusses a creative approach to marketing using concert tickets as incentives, inspired by popular artists like Taylor Swift. It examines how AI and automation are transforming marketing, leading to the need for flexibility and creativity in professional skill sets. The conversation emphasizes the importance of empowering teams to innovate while maintaining ethical standards in a rapidly evolving digital landscape.

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