198: Daydreaming is a hobby of entrepreneurs; it’s how many of us started our businesses - gazing out the window, scheming up how we can help people, and devising our master plan.

When we finally launch our business, or run it for years, it can start to feel like your business is swallowing you whole. SO. MANY. HATS.

How can you run the business you’ve always dreamed of, while also living your dream life?

In today’s episode, Chelsea interviews Lexi Merritt, the founder of Pretty Decent, to discuss:

Dream Work Life alignment - what it means and how to create it
How to find the essence of your goals and figuring out how to give that to yourself
Practical advice for when you feel overwhelmed by your ideas
Making business less complicated
Designing courses + programs with simplicity in mind
Considering all your marketing and sales efforts as experiments
The pros and cons of being in a relationship while being an entrepreneur (and the privileges!)

This episode is a must-listen for anyone striving for dream work life alignment!

CONNECT WITH LEXI:

www.prettydecent.org
instagram.com/prettydecent
https://www.tiktok.com/@leximmerritt
Join The Study, a gathering space for creative business owners: www.prettydecent.org/join
Inquire about working with Lexi 1:1: www.prettydecent.org/vip

CONNECT WITH CHELSEA:

www.chelseariffe.com
@chelseariffe on Instagram
1:1 Coaching
Mic Drop - The Ultimate Podcast Launch Course

Full transcript can be read

Supernova is a thinking lab for visionaries building frameworks that transcend algorithms. Through salon-style conversations & deep research sessions, you'll craft a school of thought that people recognize instantly. Enroll HERE. Your mind needs a room for its depth. Supernova is THAT roo

Connect with Chelsea:

💻 Website

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🪐 Pitch Perfect - next round Spring 2026, get on the waitlist!

📲 Instagram 📲

☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so ⁠HERE⁠.

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