The User Experience of Annotation

Annotation and advertising are kind of layered on top of the content you're experiencing. So what if between paragraphs instead of being a sort of total context switch to a different train of thought? What if the thing between the paragraphs were an annotated piece of context that was not part of the thing that you were reading but was about the thing thatyou were reading?" "There haven't been like such major surprises we're learning about what the world of like brands and how they work"