$12 Million from 1 Video: The Power of Free Knowledge with Jason Graystone
The Podcasters Podcast
Building Authority Through Free Content
This chapter examines the strategy of providing valuable content for free to enhance personal branding and establish authority. The speakers discuss the success of long-form videos and emphasize the shift from upselling to offering comprehensive knowledge, ultimately fostering community loyalty and engagement.
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Ash and Kane interview Jason Graystone, a financial expert who made £12 million from a single YouTube video in just 10 months. Jason shares his philosophy of giving away everything for free, revealing how his approach built trust with his audience and led to great opportunities. From starting as an electrical engineer to becoming financially free by age 29, Jason talks to Ash and Kane about content creation, building communities and why business opportunities aren’t just about pure financial gain.
KEY TAKEAWAYS
- Jason's content strategy focuses on complete transparency. He shares his entire methodology for free, which created trust and led to millions in revenue as viewers sought his implementation guidance rather than just information.
- Jason maintains an exclusive community with 18,000 people on a waiting list while only accepting 30 new members monthly, creating a scarcity model that increases perceived value and ensures engagement among members.
- He achieved financial independence at 29, covering his living costs without relying on others and by 35 reached true financial freedom that would continue without his day to day involvement.
- His 2.5 hour YouTube videos attract committed learners, with many telling Jason they specifically chose his content because of its length, serving as an effective filter for serious audience members.
- Despite generating £1.8 million annually from his personal brand, Jason has never run paid advertising, relying entirely on organic content distribution and word of mouth.
- Jason created sophisticated multi step funnels that gradually introduce paid offerings after providing free value.
- After achieving financial security, Jason experienced a mental shift from accumulation to contentment, now evaluating opportunities based on whether they bring fulfilment rather than just financial gain.
- While Jason has managed a £50 million property portfolio, he considers his audience relationships his most valuable asset, opening doors to celebrity partnerships, speaking engagements and other business opportunities.
BEST MOMENTS
"From that one video, because of the funnel in the back end of that, we did 12 million in 10 months and that is direct proof that if you just give all of the information away, people wanna work with you even more."
"Don't try and be profound. Understand how much value you've got inside you and think the person listening is five years behind or a year behind or a paragraph behind."
"Information's a commodity for a start, but the mind shift comes when you realise that it's just about getting people to spend longer with you because the longer they spend with you, the more they trust you."
"I've got people who've had tattoos of my logo on their skin. When they're sitting in a coffee shop and someone says, what's that? They're not gonna slag my thing off. They're gonna overtalk it so they don't feel like an idiot for having a tattoo."
"I think people get imposter syndrome when they're lying. People get imposter syndrome when they're getting out of their lane and they start trying to be profound."
VALUABLE RESOURCES
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https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
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ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk
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