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How to Succeed in Direct-to-Consumer in the Healthcare Space
Is there a price threshold that marks what consumers are willing to pay out of pocket for products or services? Sydney Colin from Deoro Devices. To what degree have you been able to articulate that the B2C motion is a path to a potential down stream reimbursement, rail or other subsidization mechanism and what does that need to look like? So that's another, you know, sort of flavor of that. I actually, I need, like, Z at Row is a great example of this where I think it's going to be inevitable at some point if he continues to expand his business model,. He will have to tap into reimbursement even though he always says that he's never going to do