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16min chapter
A brand architecture masterclass with Felicia Rosenzweig
Let's talk branding
Morningstar's Brand Architecture Transformation
Exploring Morningstar's strategic shift towards a branded house model, the chapter delves into the challenges and benefits of aligning family brands with the master brand for enhanced recognition and value. Emphasizing the importance of simplifying brand architecture to effectively communicate diverse services and maintain brand consistency.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode