2min chapter

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Exclusive: Selling My Company & Making Life-Changing Money

Founder's Journal

CHAPTER

How Early in the Process Do You Give Pricing Guidance?

We were we were under terms with them on November 1st. So September, October was taking pitch meetings, lots of different companies going back and forth. We never gave pricing guidance because why would you do? I think like one of the other many benefits of that red ventures deal was I'd had enough of a taste of making money to realize money is not everything. When I was 30 before I'd had that, I thought it was everything,. It's just my brain had never processed that stuff before.

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