Is This a Keyto Course?

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Ai-jen Poo: "I think courses are acable, relevant and then taught by someone with expertise" She says understanding your audience is one of the first things you need to do to be a great marketers. The marketer also suggests that followers go follower as she puts out great stuff. Ai-joon will appear on this week's Esawtom at 10pm GMT (9am ET)

How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why.

Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success.

You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!.

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LinkedIn: linkedin.com/in/adrienne-barnes-2001

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