4min chapter

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#18: Roger McNamee on Being in the Right Place at the Right Time (and Making the Most of It)

Superinvestors and the Art of Worldly Wisdom

CHAPTER

The Evolution of the Internet

When Facebook and Google started up, the internet didn't have good content. So what they did was they used the real time nature of the internet to survey to surveil their users in order to try to make things more personal. They had to have cheaper ad prices and levels of personalization. The world changed with the introduction of the iPhone. Smartphone with LTE just puts that on, puts rockets on it. And so suddenly, these guys are no longer competing on the basis of content, they're competing on theBased on attention, right? In a world of scarce, great content, everybody can play. But in aworld of scarce attention, the people who have personal data have a

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