Jan Berger 'Anticipating Change for Corporate Foresight'
The New Abnormal
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Navigating Population Dynamics and Sustainable Innovation
This chapter explores the stark contrasts in population growth between Africa and stagnation in Europe, stressing the need for innovation amidst shifting global power dynamics influenced by events like the Russia-Ukraine war. It delves into the environmental implications of industrial practices and highlights groundbreaking efforts towards sustainable production methods, including hydrogen reduction in steel manufacturing and innovative companies harnessing atmospheric resources. The discussion critiques current corporate strategies, advocating for genuine, impactful change rather than superficial marketing efforts in the pursuit of sustainability.
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