This chapter explores the relationship between social media influence and true business success, arguing that notoriety does not guarantee skill. It encourages a focus on value creation and customer obsession over follower counts, using successful companies as examples of effective strategy.
Ever wondered why I behave abnormally compared to others? Ever wondered why I use things I tell you not to use? To most people, my behavior looks contradictory. Example: I'll use a YouTube video to tell you to stop watching YouTube videos. When people see this, it makes no sense to them. They think I'm dishonest, hypocritical or just plain weird. Is there a single intent or pattern behind my seemingly contradictory behavior?
YES, there is. And once you understand what it is, everything will make sense to you. Give this a listen.