115- How To Make B2B Marketing NOT Boring, With Mark Jung
The Marketing Millennials
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B2B and B2C - You're the Buyer, Not the Credit Card.
People forget the only thing that's different between B2B and B2C is what who pays the bill at the end of the day. The way to do that is use ways to connect with a human being not a corporate machine. If you understand your buyer, you can take creative risks and have some freedom.
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