B2B and B2C - You're the Buyer, Not the Credit Card.

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People forget the only thing that's different between B2B and B2C is what who pays the bill at the end of the day. The way to do that is use ways to connect with a human being not a corporate machine. If you understand your buyer, you can take creative risks and have some freedom.

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.

He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.

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