How to Attract Attention

The worst fate in the world for a man who yearns fame, glory and power is to be ignored. From barnum's vantage, attention, whether negative or positive, was the main ingredient of his success. He would even write anonymous attacks on his own work just to keep his name in the papers. The game requires constant vigilance and creativity. What seems enigmatic instantly draws attention. Never make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence but also creates anticipation. Once people's eyes are on you, you hav aspecial legitimacy.