The Unpredictability of Live Launching

A lot of business owners have a launch that goes well or maybe it hits their goals and they go, great, this is it, live launching, I can do this. But invariably what then happens is they do the same things that they did before and it doesn't perform or even sometimes it tanks. And there's a massive unpredictability to live launching that makes it really, really difficult to actually run a business. When you don't know how much money is gonna be coming in, you can't plan, right? You can't.