#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.
This recording is from a discussion Dave and Holly did with the AI Marketing Alliance --> https://www.aimarketingalliance.com/
Dave and Holly cover:
- Why video hits differently in B2B and how to make yours stand out without blowing your budget
- How AI is reshaping the content production cycle and freeing up marketers to focus on storytelling
- Why early adoption matters, and how small teams can use AI to punch above their weight
You can expect a candid, practical conversation about how to scale content, stay relevant, and make the most of AI.
Timestamps
- (00:00) - – Intro
- (01:26) - – Why this conversation matters
- (02:43) - – AI is making marketing exciting again
- (03:52) - – Dave’s early bet on video
- (05:52) - – How LinkedIn video exploded
- (07:09) - – ROI vs. brand building
- (08:24) - – From connection to conversion
- (10:09) - – Why video feels more human
- (12:15) - – “Maybe your videos suck”
- (14:21) - – The problem with corporate videos
- (16:09) - – The value of repetition and reps
- (18:33) - – How AI speeds up content cycles
- (20:50) - – Real AI tools Dave is using
- (22:27) - – Decks, data, and automation
- (24:52) - – Why creativity still wins
- (27:14) - – The return of the creative CMO
- (31:03) - – Personalized content at scale
- (33:02) - – AI vs. in-person experiences
- (35:44) - – Do audiences care if it’s AI?
- (38:30) - – What makes an AI video work
- (41:07) - – Using AI to test and scale video
- (43:48) - – What small teams should do first
- (47:26) - – Final advice: be an early adopter
Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
