How exactly does a mechanical engineer with dreams of working with race cars end up becoming “The Fry Guy” with his own million-dollar consulting business in the potato processing industry? Mike DeLong, President of Projex Consultants, is here to share his unconventional journey doing just that.
Striking out on his own after years working at McCain Foods, Mike credits Projex’s early success to emphasizing clear service offerings, a targeted client focus, confident communication, and creating a powerful referral network by leveraging industry relationships with equipment suppliers. Discussing his efforts to scale his business, he notes that he hired a virtual assistant to focus on high-value tasks, then recruited skilled professionals with competitive pay, remote work, and unlimited PTO, to help overcome the challenges of solo consulting. As you will hear, Mike’s remarkably high client retention comes from genuine care, sharing industry insights, and consistent communication, demonstrating that clear vision, strategic relationships, and a people-first approach are the keys to building a thriving consulting business.
In this episode, you'll learn:
- How to leverage niche expertise to build a thriving consulting business
- Strategies for activating and nurturing referral networks
- How to strategically scale your team with virtual assistants and industry experts
- The importance of balancing entrepreneurial ambition with personal values
- Tactics for building and maintaining strong client relationships
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