Crafting Political Narratives for Change

This chapter explores the significance of narrative in political movements, highlighting the collaboration across diverse organizations to create coherent messaging on issues like racial justice and public health. It focuses on the evolving political landscape in Minnesota, particularly following the George Floyd protests, and the shift in campaign branding strategies from 'Greater Than Fear' to 'We Make Minnesota.' Additionally, it critiques the complexities of police reform messaging, emphasizing community safety and the challenge of addressing systemic issues within law enforcement.