The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Purpose of Your Content

The top down middle out bottom up. You have to figure out the purpose of the content. I went with Monday because they evangelize me with that entertaining content had absolutely nothing to do with the product. For your content to be any level of good, especially in a B2B context, it has to be built on insightful substance. So how do we make sense of all this? We broke it down into three types. There's type one, type two and type three.

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