Use the timestamps below to guide you better as a leader or individual:

Defining and shaping company culture. 0:00
- Chris LoCurto discusses the role of a Chief Behavior Officer, defining culture as actions and attitudes.
- He argues that leaders should shape culture, rather than simply expecting good behavior from employees.
- Chris LoCurto emphasizes the importance of defining and shaping a great culture in a company or family, as it brings power and momentum when everyone is moving in the same direction.
- He contrasts this with a poor culture, where gossip, backstabbing, and low morale hinder progress and create a toxic work environment.
Building trust and vulnerability in leadership teams. 4:56
- Chris LoCurto highlights the lack of trust as a common issue among leadership teams, noting that even when team members think they trust each other, they may not be vulnerable enough to truly communicate and collaborate effectively.
- He emphasizes the importance of vulnerability in building trust and deepening communication within a leadership team, but also acknowledges the need to be mindful of sharing personal information with the right people.
- Chris LoCurto emphasizes the importance of trust and vulnerability in teams, encouraging members to share their failures and learn from each other.
- He believes that when team members trust each other, they can work closer together, have deeper conversations, and focus on making failure a great teacher for success.
Positive culture and leadership. 9:51
- Chris LoCurto emphasizes the importance of creating a positive culture in business, leading to increased productivity and better outcomes.
- By teaching leaders to be behavior officers, businesses can experience remarkable growth and success.
- Chris LoCurto emphasizes the importance of gratitude in managing one's own behavior and leading others positively.
- He encourages listeners to focus on being grateful for the good things in their lives, even during difficult times.
Forgiveness and gratitude in difficult times. 16:02
- Chris LoCurto shares how God revealed to him that he was not forgiving two people who were currently sinning against him, and how praying for them has changed his life.
- LoCurto and his wife pray specifically for those who are causing difficulty in their lives, finding it difficult but necessary to forgive in the midst of negative situations.
- Start with gratitude and learn personality styles to grow closer to God and others.
Personality styles and leadership roles. 20:57
- Chris LoCurto explains the importance of understanding personality styles to lead people to better behaviors.
- Chris LoCurto emphasizes the importance of learning leadership skills to help others succeed.
- He shares a meme illustrating the difference between an "obvious solution" (add more horses) and a "corporate solution" (add more people in the cart with whips).
- Chris LoCurto emphasizes the importance of understanding one's personality style in the role of Chief Behavior Officer (CBO), as it can impact how they interact with and influence others.
- He encourages leaders to make adjustments to their personality style to better care for their team members, even if it means stepping out of their comfort zone.
Leadership, communication, and attitude change. 27:29
- Chris LoCurto recognizes the need to change and adjust his communication style to better support his team.
- He prioritizes vulnerability and open communication with his leaders to set a positive example and address any issues.
- Chris LoCurto takes a hard look at his workload and delegates tasks that are not essential to free up time to focus on leading his team.
- He recognizes that leading people is not the bulk of his job, but he prioritizes spending more time helping his team with the right behaviors and attitudes.
Leading a team to better actions and attitudes. 32:12
- Chris LoCurto emphasizes the importance of self-awareness and communication in leading a team effectively.
- He identifies communication gaps as a major challenge that leaders face, and stresses the need to fill those gaps to guide and direct team members effectively.
- Chris LoCurto emphasizes the importance of accountability in implementing cultural change, and acknowledges that some team members may resist or not be willing to adapt.
- He suggests that as leaders, it's possible to find individuals who don't want to be held accountable or who are not a good fit for the organization's new direction.
Leading change in a business environment. 36:54
- Chris LoCurto emphasizes the importance of watching cultural aspects and gossip to avoid coming across as criticizing or blaming others for their behavior.
- He also stresses the need to focus on key results and expected outcomes when trying to change behaviors towards work, while still maintaining a positive attitude.
- Chris LoCurto highlights common challenges in businesses, including communication issues, accountability concerns, cultural issues, and toxic practices.
- He emphasizes the importance of identifying and addressing these challenges to improve the overall culture and productivity of the business.
Addressing toxic team members and improving workplace culture. 42:18
- Chris LoCurto highlights the common fears of leaders when it comes to dealing with toxic team members, including the fear of losing important knowledge and skills.
- He emphasizes that walking through a proper accountability process can lead to a healthier team culture, even if it's difficult and uncomfortable.
- Chris LoCurto highlights the importance of addressing toxicity in the workplace, including poor attitudes, lack of accountability, and unsolved problems.
- He suggests solving these issues by paying attention to them, fixing them, and providing the necessary tools and expectations to team members.
Improving workplace culture through personality styles and communication. 47:08
- Chris LoCurto emphasizes the importance of improving team culture, citing it as the top issue in businesses and highlighting its impact on finances, clientele, and customer service.
- He shares his experience of his team's success in changing culture, resulting in more money, better client relationships, and improved overall performance.
- Chris LoCurto emphasizes the importance of understanding personality styles in communication, particularly for leaders and business owners.
- He encourages listeners to take their team through the DISC personality styles video to improve teamwork and relationships.

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