Key Lessons: Fundamentals, Brand, and Persistence

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic.

I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was “real SEO” or just Google fixing its mistake.

You’ll learn: - How HouseFresh rebuilt its traffic after the Helpful Content Update - The power of brand signals, UX, and off-site marketing - Why podcasts and YouTube appearances can supercharge your SEO - The truth about E-E-A-T and what actually matters in 2025 SEO - My personal take on the HouseFresh vs. Google debate

Whether you’re an SEO, a digital marketer, or just trying to grow your site - this episode will inspire you not to give up and to keep building your brand.

⭐️ HouseFresh - https://housefresh.com/about/ ⭐️ Gisele Navarro’s LinkedIn breakdown - https://www.linkedin.com/feed/update/urn:li:activity:7381783915742674944?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7381783915742674944%2C7381803248032305153%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287381803248032305153%2Curn%3Ali%3Aactivity%3A7381783915742674944%29 ⭐️ The debate around HouseFresh’s recovery - https://x.com/ichbinGisele/status/1977130773762465904

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Rebounds and Recoveries 00:28 HouseFresh: A Case Study in SEO Challenges 00:55 The Impact of Google's Helpful Content Update 01:59 Strategies for SEO Recovery and Growth 06:36 The Debate: SEO vs. Algorithm Correction 09:20 Conclusion: Key Takeaways and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#helpfulcontentupdate #searchengineoptimization #contentmarketing #digitalmarketing