4min chapter

Sounds Like A Cult cover image

The Cult of Sephora

Sounds Like A Cult

CHAPTER

Consumerism and Identity: The Sephora Experience

This chapter delves into the connection between consumerism and personal identity, using Sephora as a case study to illustrate how exclusive events and the shopping experience can create a captivating, cult-like atmosphere. The discussion also examines how vicarious experiences and the consumption of content can lead individuals to derive self-worth from what they buy rather than their true accomplishments.

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