Everything, and i mean everything, religions, societies, et cetera, begin as a marketing campaign. No one would have heard of jesus if it wasn't for saint paul's exactly we also describes saint paul as a tent maker. Paul was the first to generate meams that did not matter what tribe you came from. So christianity as judaism's diffusion brand is probably the right way to look at it.
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com