Getting Better at Performance Marketing

Sean Broad: The first time I got into e-commerce was acting, not working with brands that you would think of today. And the goal was really driving traffic to get page views on the site so that advertisers show their ads. He says performance marketing is reducing the number of clicks, every click has drop off. Sean Broad: Landing pages are like a red carpet experience for somebody random coming in. It just immediately drops CP in by 30%.