142 - Copywriting and Cold Emails — with Cole Schafer
The Futur with Chris Do
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Crafting Narratives: The Art of Creative Writing in Advertising
This chapter features a conversation with a creative writer from an advertising agency, who shares how their background in poetry and fiction informs their unique copywriting style. The speaker discusses the balance between maintaining a day job and expressing their artistic side through a separate alter ego, January Black, allowing for personal exploration while respecting cultural sensitivities. The dialogue emphasizes the importance of storytelling in marketing and advocates for mindful communication, especially when navigating complex language and cultural themes.
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