Crafting Narratives: The Art of Creative Writing in Advertising

Copywriting is hard. Which is why we always appreciate great copy when we see it. It’s usually simple, clear, and tickles your brain if written well.

Cole Schafer is a creative writer. By day he runs a small advertising business called Honey Copy. By night, he writes and publishes poetry under the alias, January Black.

He’s got a lot to say and he does it without mincing words. But in a way that will make you smirk.

In this episode, Cole and Chris talk about the nuance and challenges of language and how to wield it with grace. We’ll hear about how he found writing, why he left a well-paying agency job for manual labor, and how to name a $15 cookie so that people will happily buy it.

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