
76 - ABM Breaks Down at Execution | Sangram Vajre (Co-Founder at Terminus)
GTM Live
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Marketing and Sales - Is That Really the Best Strategy?
The best strategy that i've seen work as a to get initial support from the team, initial buying from the sales team is actually pipelan velocity. Almost 99 % of the marketers are not even thinking about pipe line velo as part of their key responsibilities to drive business outers. They're own constantly doing this top of the funnel stuff. But they have these opportunities that have raised their handd an, to your point of intent, tive said, imarabit you or i could go and buy from you a competitor by the end of the year. So at that point, if the marketr is not thinking outside the box of likhamn heltys, ten deals
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