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#85 James & Per & Bart spin the wheel of persuasion

UX Podcast

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The Effects of Touch on the Website on Conversions

With every touch on the website, you have like 10, 15% increase in conversion. The conscious part is interpreting its own behavior and it's probably hating the friction. If you edit, he also has energy depletes. His energy goes down. So when you've made people think upfront already, then the awareness part of the conscious part is not involved in the decision afterwards because it's just fell asleep. And then the subconscious part is only there and you're in more easily,. It's more easy to persuade someone because you just wiped out his conscious awareness. He pleaded it with one sentence. They all do. No one wants to help you but they're touching it. But that

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