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Re-Air: The Rise of the Red Chip Art World

The Art Angle

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Exploring Red Chip Art: A New Wave in Contemporary Culture

This chapter investigates the rise of 'red chip art,' a contemporary art genre that merges digital influence with popular culture, appealing to modern collectors, especially in the cryptocurrency space. It contrasts red chip art with traditional blue chip art and discusses how its vibrant, consumerist aesthetics reflect shifting values in the art market. Through examples like Cause figurines and Beeple's NFTs, the chapter highlights the dynamic nature of art appreciation and the motivations of its increasingly diverse buyer demographic.

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