
Nick Devlin, how does Naked Wines show strength in turbulent times?
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Ibeesi Is a Microcosm of the Wine Industry
We want customers to recognize that if they go direct to high quality, talented producers making stuff they're passionate about. You can enjoy great wine, and it can be affordable at the same time. So there's also a scertain education happening through the neke platform about ibeesi exactly. Because i think, and you dow, it's a microcosm for what we're looking to do every day and how we communicate to customers. We want to help customers understand and recognize that ou o lot of the ceremony, the cost a built into the wine industry is sometimes an elaborate game of smoker mirrors.
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