RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
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Are You a Commodity or a Point Blank?
If you're only getting, if sales isn't closing deals unless there's an RFP, then this is not like marketing is going to come in and save the day. If you are only fielding 100% RFPs, then you're definitely viewed as a commodity. Are we actually a commodity? Like are we not communicating appropriately with the market so that the market thinks to work commodity when we're not those are some potential options.
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