Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Mind-Body Connection and the Rising Placebo Effect
This chapter delves into the significance of the placebo effect and the mind-body connection in pain management and medication. It highlights the impact of heightened expectations for pain relief and offers insights into the innovative potential of placebo treatments, while also introducing available resources and sponsor details.
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