Ben and his team also needed to get word out that they had these new features. They lacked the money for a big piar push, but ben stumbled on a way getting the word out to their most passionate users. Ben: "Any kind of channel that's new, you need to be thereon the floor before everyone else crowds it up"
This week, we’re returning to an episode of Masters of Scale featuring Ben Chestnut, the co-founder and CEO of Mailchimp. The email marketing platform was acquired this year by Intuit in a multi-billion-dollar deal that closed this month. Hear how Chestnut used a DIY ethos to grow the company without ever raising a dollar of outside funding. The Mailchimp story is the exception to Reid's rule (always raise more money than you think you need!). The episode explores a range of options for those who don't fit the VC-funding mold. Cameo appearances: LeVar Burton (Star Trek, Reading Rainbow, LeVar Burton Reads), Don MacKinnon (Milq), Karen Cahn (iFundWomen).
Read a transcript of this episode: https://mastersofscale.com
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