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Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

Everything Is Marketing

CHAPTER

Did You Switch Gears During Virtual Events?

20 21 plans included a lot of events. We certainly did not see the same results by doing virtual events in sort of doing, like the virtual boot sponsorships,. But what we did learn is, for some of those events, being able to have speaking opportunities there did certainly benefit us. And then we also experimented with doing some of our own events. It gave us the opportunity to send all the attendees either, like a cocktail kit or a really nice bottle of wine before the event and enjoy during the event.

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