3min chapter

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Adding Strategic Value to Tactical Work with Laura Barboza

UX Cake

CHAPTER

How to Be More Strategic When You Haven't Been Asked to Do Strategic Work

We've learned ways to be more strategic when we haven't been asked to. It's almost like it's necessary for everybody to take kind of a strategic cause when something is put on your plate. But at some point along the way, you do have to get buy in and we can talk about that as well. The intention isn't to say, hey, customer, what do you want? And then come back and say, well, the customer wants this because we need to make.

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