The Prof G Pod with Scott Galloway cover image

Algorithms and the Threats to Democracy

The Prof G Pod with Scott Galloway

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The Power of Signal Liquidity in TikTok

This chapter explores 'signal liquidity' as a critical element of TikTok's algorithm, comparing it to Netflix's approach to content delivery. It examines how TikTok's use of user engagement signals shapes viewer habits and discusses the contrasting strategies of TikTok and Quibi in engaging audiences.

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