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140 - How To Execute Demand Creation vs Demand Capture, With Kaylee Edmonson, Refine Labs
The Marketing Millennials
B2B Marketing Could Be Simplified
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Marketing could be simplified and like B2B marketing could be simplified. You either have to bring more into the bucket or you have to make convert the bucket. Figure out if I raise pipeline by like conversion and pipeline by 2% or I raise sales by like 2%. What would that be? Fact on the bottom line and then spend your effort on those things.
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