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Ep. 149, The Four Pillars Of Google Ads (Part 1)

The Smart Marketer Podcast

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How to Use Performance Max to Improve Your Ads

Performance Max is what's called audience signals versus audiences. Google knows if I'm shopping, and they'll start to show me product listing ads or Google shopping ads across YouTube,. Or the display network, the discover app based on dynamic prospecting. With performance max, we're used to ad groups, right, or ad sets if we're into meta. But this is actually called an asset group rather than ad group.

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