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14. Keeping Product Visions User-Centered (feat. Anna Kaley, UX Specialist at NN/g)

NN/g UX Podcast

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What Is a UX Vision?

The definition of a vision is this impactful future state view. It's something that you're always kind of moving toward and striving to become. And so thinking about the vision, you knowiit does sometimes feel kind of abstract or a little bit intangible. So even as start to kind of move closer to maybe reaching these visions, people's needs change, the market changes. That may also kind of force our vision to shift just a little bitSo that we can continually improving and moving towards something that really has value and really has purpose.

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