The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing
Brandfathers
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Investing in Storytelling: Long-Term Brand Building vs. Short-Term Gains
This chapter explores the contrast between content creation and traditional advertising, highlighting the importance of building community and brand loyalty through storytelling. It emphasizes the long-term benefits of fostering emotional connections, similar to the impact of long-form YouTube videos over quick social media ads.
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