Exploring the nuances of wedding gifting and societal expectations, the chapter delves into the complexities of relationships and gift-giving pressures. Shifts the focus to the challenges faced by multi-brand boutiques in China and the disparities between expected experiences and actual offerings.
Ready to flip tradition on its head? Meet the youths who dare to say, "I Don't do red envelopes at weddings!" A small but mighty group of young folks in Shenzhen challenges the norm of stuffing red envelopes with cash as wedding gifts. / Why multi-brand boutiques struggle to flourish (15:56)? On the show: Heyang, Ding Heng & Josh Cotterill