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How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ

Founder's Journal

CHAPTER

Key Man Risk - You Can't Really Argue With Success

Sophia: Mr. Beast is creating a really smart flywheel across multiple media properties, across physical products, across delivery services and across a hamburger joint. She says he's taking himself out of the game where he's not really in control of his revenue. "I think everything becomes an API so we could launch our own brand probably in a month," she adds. 'This is to me, the future of how celebrity chefs monetize themselves'

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