The Importance of Stimulating Storytelling

All successful politicians, I think, are master storytellers. And I miss that as far as the Labour Party right now is concerned. We're talking a lot about policy but elections lost in one very often when it comes to stories and narratives. But do you accept that we could do with a little bit more of stirring storytelling? Of course, we always want more. Would we like him to be a bit sparkier? Yes. There's stuff about personality well- No, no, I'm talking about something very specific here.