The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 839: Why Most SaaS Companies Will Fail at AI (And How to Avoid It) with Intercom's CPO

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

Go-to-market: customers don't know how to buy AI

Paul explains investing in education, evaluations, advocacy, and marketing infrastructure rather than UI features.

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