16min chapter

Acquired cover image

Hermès

Acquired

CHAPTER

Craftsmanship and Collaboration: Hermes and Apple Watch

Exploring the strategic partnership between Hermes and Apple Watch, the chapter discusses the blend of craftsmanship, exclusivity, and mass appeal in their collaboration. The conversation touches on the pricing strategy, brand promises, and the unique positioning of handmade versus machine-made items. It delves into Hermes' financial structure, growth challenges, and the balance between tradition and innovation in the luxury industry.

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