Salience is the extent to which something enters your field of view, your awareness. It can be anywhere from zero to a hundred%. When we're in the flow state and we're completely engaged in activity, all our attention is going to what we're doing. But in a more complicated interaction, let's say you're driving down the highway. You see the sign. What these scholars are arguing is at salient increases essentially bad outcomes of traffic crashes. How can that be? Because Attention is going to the sign. So i look up, and i'm probably not only looking away from what's in front of me, perhaps for that moment. This is complete speculation. The emotion of