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#105 Seth Godin: Failing On Our Way To Mastery
The Knowledge Project with Shane Parrish
Sunk Costs Are Not Intuitive
Our ability to rationalize sunk costs is really spectacular. We dramatize how expensive it will be to tell other people that we are ignoring some cost. So what i encourage people to do, missus ahac good sense, is establish new sunk costs for yourself to keep you going. This is part of the practice. It's a gift from my former self. But i can tell you, on a thursday, if i just don't have anything to write, that sunk cogh is enough to get me over the hump.
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