Shallow is joined by James Marshall, director of media at Pre-Script and owner of Marshall Media. They discuss the need for authenticity, the value in content direction and the importance of building a brand first before prioritizing content creation.

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Authenticity and Consistency (00:03:11)

Investing in Brand Building (00:10:59)

Coaches' Cognitive Dissonance (00:13:51)

Being Comfortable and Authentic (00:20:00)

Tapping into Untapped Markets (00:28:07)

Building a Brand First (00:31:18)

The Curse of Virality (00:36:22)

Understanding Your Brand and Values (00:38:33)

Evolution of Personal Values (00:39:03)

Danger of Popping Off (00:40:01)

Preparing for the Worst-Case Scenario (00:44:37)

Importance of Providing Content Direction (00:49:57)

Taking Responsibility for Your Content (00:50:24)

Surviving Without Social Media (00:53:10)