Should Schools Be Allowed to Compensate for Sports?

The Cavender twins are very good basketball players. They have a huge fan base and they are so social media savvy. So you don't monetize per se your jump shot. You monetize your two million, whatever it is, TikTok followers. And that's what brands are paying in for because you'll market their brands on social media and you get money in exchange for that. The next question is should schools be allowed to compensate athletes who are doing the labor to bring in the revenues?